Dash Group NY

This Summer marks the 8th year I have been running Dash Group.  I have had the privilege of working with fantastic brands and inspirational leaders.

While I have learned as much as I have taught, most striking has been the worsening pitfalls in the industry over these last 8 years.

- The tendency to follow the happy shiny object regardless of relevance to your brand.

- The shiny object's ability to distract from the importance of good product.

- Investor's inability to assess the value of the brand beyond the numbers on a page.

- The misconception that AI possesses the critical merchant attribute of taste.

- Leaders only wanting to hear the good news creating environments incapable of progress and where employees main goals are not to get fired.

If you seek to operate in the antithesis of this, contact me.