Examples of some of our projects:
Infrastructure - Evaluate/propose set up of internal team and outsourced functions. Secure new outsourced vendors where necessary.
Launch New - Manage process of launching website including requirements alignment, content development, merchandising strategies, marketing strategies, build management, process development, and analytic set up.
Long-Range Plans - Develop long-range P&L scenarios incorporating expense structure from above and sales projections based on strategies.
Marketing Review and Development - Review overall company marketing strategies to assess effectiveness at driving traffic online and offline, capturing relevant customers, developing the customer relationship from acquisition through to retention.
Merchandising Strategy - Develop effective online merchandising and contact strategies.
Overall Site Assessment - Assess untapped opportunity through review of site metrics, service offering, assortment offering, internet distribution strategies, and marketing strategies.
Omni Channel Strategies - Map customer experience through all channels digital, store, mobile, marketing, social. Establish purpose each serves in overall customer journey.