Why the name Dash Group?
My kids were in a history camp where, among other things, they learned about Morse Code. (Yes, really.) I needed to name my business.
It struck me that the word “dash” means a lot of things:
- dash is fast
- dash is style
- it's a small amount but just enough
- dash is a connector
- and it can also be an acronym: digital assessment, strategy and heuristics
- and of course, dash is the letter "T" in morse code
All of those descriptions accurately depict the nature of our consultancy. We don't intend to be with you forever, just long enough and efficiently enough to teach you what you need and get you on your way.