Kate Klemmer Terry has worked in merchandising for over 25 years and in Ecommerce for the last 15 years always in fashion companies. Having grown up in the merchandising and marketing disciplines gives Kate an advantage in understanding how to exploit the Internet while enhancing brand image and presence. Many fashion companies were late to the web fearing degradation of their brand image and necessitation of promotional activity. In Kate’s experience throughout her career, she successfully appreciatively represented the brand and built business, in that order.
Prior to dash, she was EVP Global Ecommerce/Internet for Tommy Hilfiger, where she unified and built a global internet team, defined processes and infrastructure for integration of digital throughout the organization and helped define the global marketing and content strategy to capitalize on the Tommy brand worldwide. She and her team re-launched the websites on more technologically advanced platforms creating unified branding and commerce sites locally. They drove sales through improved merchandising, site ease of use, content development and holistic marketing strategies.
Prior to joining Tommy, Kate was DVP Internet at Coach in the US. While at Coach Kate and her team guided the re-launch of the website to its current more modern look and feel, improved user interface, and upgraded the platform. They successfully drove more profitable, non-promotional sales through impactful merchandising and content development. Before Coach, Kate was VP Ecommerce and Licensing at Kate Spade where she launched katespade.com as well as new successful licensed businesses. The start of her Ecommerce experience came from participating in the initial launch of polo.com as GMM, Ralph Lauren Media. In “life before Ecommerce”, she worked in licensing and merchandising for Ralph Lauren, Martha Stewart, Revlon and Banana Republic. Kate earned her MBA from the Haas School of Business, UC Berkeley and a BA from Bucknell University.